Who We Are — FanePath AI, AI Visibility Intelligence Company

    Who We Are

    Deep expertise,
    not overnight AI.

    We are mathematicians, engineers and Martech specialists who have spent years solving complex technical challenges. FanePath AI was built from that foundation.

    Our Story

    Built at the intersection of
    AI, data and brand strategy.

    As search habits shifted from traditional search engines to answer engines, we saw a gap no one was filling properly. Marketing leaders had no reliable way to know what AI was saying about their brand.

    FanePath AI was founded to solve a problem that did not exist five years ago. Every day, millions of people ask ChatGPT, Google AI Overviews, Claude and Perplexity about brands, products and services. The answers those engines give shape perception, influence decisions and determine who gets mentioned and who gets ignored.

    We built FanePath AI because we understood, from our background in data science and algorithm design, that the way AI constructs answers is measurable, trackable and improvable. AI Visibility is not a mystery. It is a metric. And like any metric, it can be understood, acted on and moved.

    Our work sits at the intersection of brand strategy, generative AI and digital intelligence. We do not just offer data. We provide clarity, strategy and actionable recommendations that marketing teams can brief against the next day.

    4
    AI engines monitored. ChatGPT, Google AI Overviews, Claude and Perplexity
    3
    Pillars of intelligence. Customer Questions, AI Reputation and Online Sources
    Our Expertise

    We are not generalists.
    We are specialists.

    FanePath AI is built by a team with deep roots in data science, software engineering and algorithm design. We solved complex technical challenges long before generative AI became a buzzword.

    01
    Data Science and Algorithm Design

    Our foundation is in building models that measure, predict and explain. We apply those skills to decode how AI engines construct brand narratives.

    02
    Software Engineering

    We build robust, scalable platforms that process thousands of AI queries across multiple engines every month.

    03
    Marketing Technology

    We understand how marketing teams work. Our intelligence layer is designed to integrate into existing workflows, not replace them.

    Our Values

    How we work is as important
    as what we deliver.

    We believe in AI augmentation, not human replacement. Our work is built on a foundation of data expertise, ethics and a genuine commitment to our clients success.

    01
    Data over hype

    Every recommendation we make is grounded in evidence. We do not sell AI anxiety. We sell clarity, measurement and a plan. If we cannot back a claim with data, we do not make it.

    02
    Privacy and security first

    We never use brand data without explicit permission. We ensure secure interactions with large language models at every step. We never compromise on privacy. Full stop.

    03
    AI augments, humans decide

    We believe AI should make your teams faster and smarter, not replace them. Our intelligence layer is designed to inform human decisions, not automate them away.

    04
    Education over jargon

    The AI landscape is full of noise. We focus on educating our clients, providing genuine clarity about what AI Visibility means for their brand and what it does not mean. No buzzwords. No shortcuts.

    Who We Work With

    Built for the teams who own
    brand and reputation.

    FanePath AI is for marketing leaders, PR teams, SEO experts and communication professionals who recognise that AI is now the front door to the internet.

    Marketing Leaders and CMOs
    Strategic oversight of AI brand presence and competitive positioning
    SEO Teams
    Understanding AI citation patterns and optimising for generative search
    PR and Communications
    Monitoring and shaping the narrative AI tells about your brand
    Brand Teams
    Ensuring brand language and positioning is accurately reflected in AI responses
    Agencies
    Adding AI Visibility intelligence to client service offerings
    Already working with global brands across
    Financial ServicesHospitalityLogisticsRetail
    "

    The FanePath team is by far one of the most credible people I've spoken to about AI visibility.

    Sam W., SEO Expert

    Get Started

    See what AI is saying
    about your brand today.

    Get in touch and we will show you your AI narrative, your score, and where to focus first.

    Shaping the AI era, one brand narrative at a time.