Privacy Policy

We collect personal data in the following ways:

• Contact enquiries: When you email us or use a contact form, we collect your name, email address and the content of your message.
• Service delivery: When you become a client, we collect business contact details, company information and data necessary to provide our services.
• Website usage: We may collect anonymised usage data through analytics tools to understand how our site is used and improve it.
• Cookies: Our site uses cookies to improve user experience. See Section 5 for more detail.

We do not collect sensitive personal data (such as health information or financial data) and we do not knowingly collect data from anyone under the age of 18.

We use the personal data we collect to:

• Respond to your enquiries and provide the services you have requested.
• Manage our client relationships and deliver our AI Visibility intelligence services.
• Send updates, insights or marketing communications where you have opted in to receive them.
• Improve our website and understand how visitors use it.
• Comply with our legal and regulatory obligations.

Under UK GDPR, we process your personal data on the following legal bases:

• Contract: Where processing is necessary to perform a contract with you or to take steps at your request before entering a contract.
• Legitimate interests: Where we have a legitimate business interest, such as improving our services, provided your rights are not overridden.
• Consent: Where you have given us explicit consent, such as opting in to marketing communications. You can withdraw consent at any time.
• Legal obligation: Where processing is required to comply with a legal obligation.

Our website uses cookies to improve your experience. Cookies are small text files stored on your device. We use:

• Essential cookies: Necessary for the website to function. These cannot be disabled.
• Analytics cookies: Help us understand how visitors interact with our site. These are anonymised and used in aggregate only.

You can manage or disable cookies at any time through your browser settings. Disabling certain cookies may affect the functionality of our site.

We never sell, rent or trade your personal data. We may share your data with:

• Service providers: Trusted third parties who help us operate our website and deliver our services (such as hosting providers and email tools). These providers are contractually bound to protect your data and may only use it to perform services on our behalf.
• Legal authorities: Where required by law, court order or regulatory authority.

We do not transfer your personal data outside the UK or European Economic Area unless appropriate safeguards are in place in accordance with UK GDPR.

We retain your personal data only for as long as necessary for the purposes set out in this policy, or as required by law. In practice:

• Contact enquiries are retained for up to 24 months unless you become a client, in which case we retain relevant records for the duration of the relationship and for a reasonable period thereafter.
• Analytics data is retained in anonymised, aggregated form and is not linked to individuals.

When data is no longer needed, it is securely deleted or anonymised.

Under UK GDPR, you have the following rights in relation to your personal data:

• Right of access: You can request a copy of the personal data we hold about you.
• Right to rectification: You can ask us to correct inaccurate or incomplete data.
• Right to erasure: You can ask us to delete your personal data in certain circumstances.
• Right to restrict processing: You can ask us to limit how we use your data in certain circumstances.
• Right to data portability: You can request your data in a structured, machine-readable format.
• Right to object: You can object to processing based on legitimate interests or for direct marketing purposes.
• Right to withdraw consent: Where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at contact@fanepath.ai. We will respond within one month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction or alteration. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

We may update this privacy policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

If you have any questions about this privacy policy or how we handle your personal data, please contact us:

FanePath AI Limited
Email: contact@fanepath.ai
LinkedIn: linkedin.com/company/fanepath-ai